Our Story

Two women holding a white bra in a store setting with shelves and products in the background.

For those of you who are new here...

Hi! We're Viva & Maria, the founders of @mimuubody.
2 mums who shared a love for bras and undies, a handful of peri and menopause symptoms, some life lived, and a frustration with the lack of underwear options for women at this juncture of life.

MIMUU was born from lived experience and need.
Bodies changing - babies, breastfeeding, peri/ menopause. Bras failing us. Comfort becoming non-negotiable.

But the only viable alternative to small synthetic triangle shapes and uncomfortable padded underwires was nanna knickers. Um... NO THANKS.
We saw a giant gap in the market and decided that if our ideal undies and bras didn't exist, then we would make them. So we did!
We created MIMUU for women who've lived and are returning to themselves. Mothers, post-baby, peri and post-everything.

If you're here for real talk, girl talk, sex talk, a mum, peri/ meno community and great undies and bras that are designed for your body and life stage and that don't compromise on style, comfort, or support, welcome!

V&M xx